Unlocking the Secrets to Selling Your Home Faster

Selling your home involves many steps, but with the right guidance, it doesn’t have to be stressful. Follow our detailed roadmap from listing your property to closing the sale, and learn how to make each step as smooth as possible.

Unlock Your Future in a New Home

Your Guide to a Seamless Sale

Selling your home can seem overwhelming, but at Freehold Advisors, we simplify the process to ensure a smooth and successful transaction. Our dedicated team is here to guide you through each step, providing expert advice and support to make your home-selling experience as hassle-free as possible.

Step 1: Pre-Meeting Preparation

Before our initial meeting, I’ll take the time to thoroughly prepare. This involves reviewing the Listing Agreement to ensure I’m ready to explain all terms, conditions, and clauses to you. I’ll also prepare a Comparable Market Analysis (CMA) to discuss the suggested listing price based on current market trends. Additionally, I’ll gather all required documents, including the Listing Agreement Form, Seller’s Disclosure Form, Lead-Based Paint Disclosure (if applicable), Agency Disclosure Form, MLS Input Form, Fair Housing Disclosure Form, and Authorization to Obtain Mortgage Information (if needed). Finally, I’ll have a detailed marketing plan ready to present, outlining how I’ll advertise and promote your property.

Step 2: At the Meeting

When we meet, we’ll start with a professional overview of the entire process to ensure you’re comfortable and informed. We’ll discuss the Listing Agreement, covering the term of the agreement (how long your property will be listed) and the commission rate, including how it’s split if another agent is involved. I’ll then present the marketing plan, detailing the strategies I’ll use to market your property, including MLS listings, online advertising, social media campaigns, and open houses. We’ll also go over the required disclosures, ensuring the Seller’s Disclosure is filled out honestly and completely, and signing the Lead-Based Paint Disclosure if your home was built before 1978. We’ll review the MLS Input Form together to confirm all property details are accurate. I’ll also reaffirm our commitment to following fair housing laws, ensuring that all our marketing efforts are inclusive and compliant. Finally, we’ll sign the Listing Agreement, Agency Disclosure, and any other necessary forms.

Step 3: After the Meeting

After our meeting, I’ll provide you with copies of all signed documents for your records. I’ll submit the necessary documents to my brokerage to officially start the listing process. Then, I’ll enter your property details into the MLS, making sure everything is accurate and adheres to all rules. I’ll coordinate with my marketing team to begin promoting your property, using the strategies we discussed.

Step 4: Launching the Marketing Campaign

With the MLS listing live, we’ll launch a full-scale marketing campaign to ensure your property gets maximum exposure. This includes syndicating your listing to major real estate platforms like Realtor.com, Zillow, and Redfin, and running targeted ads on social media platforms such as Facebook and Instagram. Our campaign will also include email marketing to potential buyers in our database, leveraging AI tools to optimize ad targeting and lead management.

Step 5: Communication and Feedback

Throughout the marketing process, I’ll keep you updated on any interest or offers. I’ll provide regular updates to ensure you’re always informed about the status of your property. As showings begin, I’ll gather feedback from potential buyers and share it with you. Based on this feedback, we may adjust our marketing strategy to better align with buyer expectations and market conditions.

Step 6: Ongoing Compliance

Throughout the entire process, I’ll ensure that all our marketing materials and interactions remain compliant with fair housing laws. I’ll also regularly check that our MLS listing adheres to all rules and regulations, particularly if there are any price changes or status updates.

Paperwork Checklist: Here’s a quick overview of the paperwork we’ll handle together:

• Listing Agreement Form • Seller’s Disclosure Form • Lead-Based Paint Disclosure Form (if applicable) • Agency Disclosure Form • MLS Input Form • Fair Housing Disclosure Form • Authorization to Obtain Mortgage Information (if applicable)

Exclusive Right to Sell Agreement:

This agreement gives me, as your broker, the exclusive right to sell your property. It outlines our working relationship, including the commission I will earn, how your property will be marketed, and the timeframe for the listing. Essentially, it ensures that I will be your dedicated agent, working hard to get your property sold.

Addendum to Exclusive Right to Sell Agreement:

This addendum makes updates to the original agreement, reflecting any new regulations or adjustments we need to consider. It clarifies how broker compensation is handled and ensures that everything aligns with the latest rules, especially after August 8, 2024.

New York State Disclosure Form for Buyer and Seller:

This form explains my role as your agent and outlines our relationship. It also covers the concept of dual agency, which could occur if I were to represent both you and the buyer. This is simply to ensure you understand how I’ll be working on your behalf.

Property Condition Disclosure Statement:

This form is where you’ll provide important information about the condition of your property. It covers various aspects like the structure, plumbing, and any known issues or repairs. This helps buyers understand the current state of the property, and it’s crucial for ensuring a transparent transaction.

Lead-Based Paint Disclosure:

If your property was built before 1978, this form is required to inform potential buyers about the risks of lead-based paint, which was commonly used before then. It’s important for ensuring buyers are aware of any potential hazards, especially if they have young children.

Fair Housing and Anti-Discrimination Disclosure:

This disclosure is about complying with fair housing laws. It ensures that we’re both committed to non-discrimination in the sale of your property. This form reinforces our obligation to follow all federal, state, and local laws regarding fair housing.

Memorandum of Offer to Purchase/Sell:

This document is used to outline the terms of an offer to purchase or sell the property. It’s a preliminary agreement that helps set the stage for a formal contract. It covers key terms like the purchase price, closing date, and any contingencies that need to be met before the sale goes through.

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My husband and I were facing foreclosure, and we didn’t know where to turn. Working with Freehold Realty Advisors was a game-changer. They patiently guided us through every step, from understanding our options to negotiating with our lender. Thanks to their expertise, we were able to stay in our home and avoid foreclosure. We couldn’t have done it without them...